Promo site promotion of a new product using the site
By launching new products on the market, each company expects to gain recognition and loyalty of consumers, attract a circle of regular customers or clients. However, any new product or service needs, first of all, promotional activities. Promotion of a new product using a website is a marketing technology of the XXI century.
Effective promotion of a new product or service is currently impossible without taking into account the broadest possibilities of Internet marketing. The modern buyer wants to get the maximum information about the product offered to him, and he can get this information on the Internet.
Creating and further promoting a website about a new product is one of the most common ways to convey the necessary information about a new product to a large audience of Internet users. Sites created specifically to advertise and promote new products or brands are called promotional sites.
The promo site provides visitors with comprehensive information about the product, its features and advantages, and encourages visitors to purchase this product. The special design and special features of a promo site help it gain popularity among potential buyers.
For example, promo sites often use flash animation, three-dimensional graphics and visualizations, and high-quality product photos. Additionally, various interactive “gadgets”stimulate purchasing activity. For example, users can “spin the product in their hands” by controlling the viewing angle of a three-dimensional image with the mouse, zoom in, “try on” the product, and so on.
Effective and fast promotion of a new product using the site is based on a whole set of methods and techniques. The site is advertised online and in “offline” media, contextual advertising campaigns are conducted, and “viral” promotion methods are used.
For example, rapid promotion of a site and advertised product is possible through the development and further distribution of “viral” videos, online games, and images. The concept of such” viral “elements involves creating interesting and exciting material that users themselves will transmit “by word of mouth”. Successful “viruses” quickly increase in popularity and attract a huge number of visitors to the site with a description of the new product. Many of these users will turn into real buyers of the advertised product.
Another way to quickly and effectively promote your site is to promote it in social services, such as social networks, blogs, communities, and forums. Now it is social resources that occupy the leading positions in popularity. Internet users like to read interesting blogs, share opinions and news on forums, and communicate in social networks. By creating your own groups and blogs on such resources, you can attract maximum attention to your new product.
