Effective site creation: what can you learn from the Groupon site?
Today the Groupon website (groupon.com) is very popular. The main idea of this site is to offer users a variety of profitable daily “agreements” available locally at their place of residence. The Groupon website makes effective sales every day, but how does It do it? It turns out that there is something to learn for any other site.
Effective website creation is one of the most important tasks of modern web design. Efficiency is achieved using a variety of tools and techniques. For example, the effectiveness of a Groupon site is based on four main principles: relevance, profit, sociality, and fun.
The Groupon site always makes its users only current offers: the site offers products and services that are interesting to users in a specific place and at a specific time. At the same time, all offers are very profitable, because each product or service is given a discount of 50% to 90%.
For each offer, you can “share” with your friends: users themselves contribute to the growth of the site’s popularity when they use social buttons to tell their friends about interesting offers. In addition, each offer has a game element: the offer time is limited, and users can earn points and increase their level for their actions.
Effective site creation can take advantage of the advantages of a Groupon site. For example, if you add a game element to a commercial site, the sales level can be increased: this is what Groupon does, and so do other successful sites. For example, on the websites of car companies, users are often given the opportunity to choose the color of the car and various accessories online. And it not only helps the user to determine their desires, but also really fun!
What else can you learn from Groupon to create effective websites? The ability to engage users! The “Buy” button that you want to click on, the interface elements that you can actually feel, the invitation to comment, share interesting offers with friends — this and much more attracts the attention of users on the Groupon site and makes them come back again and again.
Another useful feature of the Groupon site can be applied to effective site creation: Groupon “speaks” like a person. The use of this technique allows you to users interested in text content, which in conventional terms would be read to no one. Of course, it is not necessary to repeat exactly the experience of the Groupon site and also “speak” like a real person, but it is very useful to use the “live” language on the site — the kind that is used in everyday life.
Effective site creation is not an easy task, and even if you use all the advantages of successful resources like Groupon on your own site, you still need an individual approach to ensure that your goals are achieved: blind repetition of someone else’s experience will not bring the desired result. The best effective website creation is entrusted to professionals.
In a professional web design Studio, WebStudio2U is created by a close-knit team of specialists: designers, web programmers, copywriters, optimizers, Internet marketers, and so on. We choose an individual approach to the development of each site, aiming to create solutions that best meet the business needs of a particular company