Website development. Corporate site
The success of your online advertising campaign depends on many factors. And not the least among them is the popularity of your company, its recognition. Therefore, when creating a website, most organizations strive to make it unique, their corporate style, that is, to create a corporate website.
Corporate site. Definition
There are a large number of definitions of a corporate site: as many people as there are opinions. However, in the broadest sense, a corporate website is an electronic representation of your business on the Internet. A corporate website can represent your company properly only when it is individual, modern, and has broad functionality.
Most corporate websites that are being developed go through similar stages when they are created. Usually, work on a project begins with a detailed analysis of the company, its activities, competitors, existing and potential customers. The results of this analysis will be the basis for the next stage – the development of a technical task, a document that will describe all the requirements for the site, software tools for implementing the tasks, and requirements for appearance. Also, the technical task is also called the site concept. Then the developers start creating the project design.
Corporate site. Unique design
The actual design of the corporate website should be discussed in more detail. It is the design that is primarily evaluated by the resource’s visitors, which means your potential customers or partners. And their impression of the site and the company as a whole depends on what the design will be. And if the design is like two drops of water similar to hundreds and thousands of other sites, then the opinion of visitors will not be in your favor at all.
It is important to make the site unique, unlike others, with a certain twist in the style. At this stage, the corporate identity will serve as a good service. It usually includes the company’s logo, color and font solutions. If your organization’s corporate identity has already been developed earlier, then web designers will take it into account when designing your site. If you don’t have such a style yet, you can create your own unified corporate style from scratch with the help of professionals. After all, today web design specialists are armed with the most modern software that helps make the design of a truly memorable site.
Corporate site. Control system
Also, a real professional corporate website simply cannot be imagined without a proper management system. The presence of such a system makes it possible to work on restoring the structure and materials of the site not only for developers, but also for employees of the company itself. Site management systems, or CMS, are equipped with a special visual editor, similar in appearance to the usual MS Word editor. Therefore, adding, editing and deleting text or graphic information is possible for people who do not have special knowledge in programming and html layout. Using CMS, it is also easy and easy to work with various built-in modules: surveys, chats, news feeds, and so on.
Corporate site. What not to do
As already mentioned, the main task of a corporate website is to create and maintain a positive image of the company. Therefore, the original design should not be understood as an accumulation of bright drawings and animations. Obsessive blinking, excessively bright colors-all this can play a bad joke with the site owner and instead of attracting potential buyers, on the contrary, scare them away. It is highly undesirable to have any errors or omissions on the site. To avoid such troubles, the specialists of the web design Studio repeatedly test and check the site, so that nothing can overshadow the demanding view of customers. The use of black methods of promotion is also unacceptable for corporate sites – this can not only put an end to the future fate of the site, but also cause serious damage to the reputation of the entire company.
Corporate site. Advantages
The advantages of creating a corporate website for your company are obvious. This is a high level of recognition of the resource. This is a positive impression from existing and potential customers, as well as partners. This is the promotion of products and services offered by your company. And in the end, this is of course an increase in sales, and therefore your income.
Corporate site. Results
So, you need a corporate website if:
you want to inform potential customers about yourself;
you want to inform your customers about the product range. new products, promotions, etc.;
you want to promote your company’s products and services;
you want to create an image of your company as modern and developed.
Customer focus, original design, informative content, easy navigation and management system-these are the main components of a decent corporate style of your company on the Internet.