Website development. Web representation of the company
Are you a representative of a large company or a small private firm? Then you probably know that you can’t do without advertising in the business world. Advertising on television, radio, Newspapers, outdoor advertising on billboards, posters and banners – this is not a complete list of well-known advertising techniques. Due to the wide spread of the Internet around the world, one of the first positions in this list is occupied by websites. With the help of a website, each company can tell about itself to any Internet user, anywhere in the world and at any time. The most suitable website option for a company with established traditions, regular partners and clients is the company’s web representation.
Design of the company’s web representation?
Web representation is Your virtual office, where the visitor will find information about the company, forms for placing orders, the ability to make electronic payments, online consultations, subscriptions to mailing lists and many other useful services for doing business. The presence of corporate identity (company logo, corporate colors, company design elements associated with activities) in the design is a distinctive feature of web representations. A company’s web representation is a kind of virtual image, and you can make it any way: fun and playful (for example, for a manufacturer of toys or children’s products), officially restrained (for financial institutions), emphasized technological (for companies dealing with computer or other technologies). It is much more economical to maintain such a virtual office than a real one. A virtual office can be as solid and presentable as your imagination allows, but not as much as you can afford.
However, we should not forget that the virtual image must correspond to some extent to the realities of life.
Structure of the company’s web representation
A website that represents a company on the Internet should be as convenient and useful as possible for its visitors. Therefore, it usually includes dozens of pages and interactive modules. The main page of the web representation is a business card-it shows the company’s logo, provides brief information describing the company and its type of activity. The news page contains information about new products, promotions and discounts, conferences, presentations, etc.you Also need a page with information about products, a feedback form. In addition, the web representation may include software modules such as order acceptance, electronic payment system, and frequently asked questions.,
Tasks web representation of the company
The presence of a web representation in the company allows it to solve a wide range of tasks:
notify your customers, existing and potential, about new products and interesting events;
store reference information that Your clients and partners need;
provide detailed answers to users ‘ questions and thus reduce the burden on the company’s managers;
accept orders for products or services offered by the company;
make electronic payments;
The address of the company’s web representative office must appear in the company’s contact information list, on business cards, advertising leaflets, letterheads, etc.and the information posted on the site must be up-to-date only. You need to regularly update the sections about products, prices, current promotions and discounts, because this is how you care about your customers.