Creation of sites. Internet portal
Maximum useful information, maximum interactive services, maximum user convenience. This is the maximum Internet project. This is an Internet portal! The Internet Portal is a very rich site. You can find news, forums, discussions, votes, email services, weather, search, blogs, etc.
Classification of Internet portals
Portals are divided into:
Public-is aimed at all users who can use its information.
Corporate-focused on a specific type of user (employees, partners), and can have an external interface for shared access.
In addition, you can also classify Internet portals into international and regional, horizontal and vertical.
International-focused on the General audience of users, regardless of their geographical affiliation (for example, Yahoo!).
Regional-focused on a specific geographical segment of the Internet (for example, Yandex).
Vertical-dedicated to one specific topic. The subjects of Internet portals are different: historical, educational, automotive, and so on.
Horizontal-this term is commonly used for Internet portals that cover a variety of topics at once. For example, information portals, portals of public and political organizations, and entertainment portals are very popular.
Structure of the Internet portal
The structure of the Internet portal is extensive – it contains dozens, hundreds and even thousands of sections, many links.
There is no single structure of the Internet portal, because each of them is very individual. For example, the structure of a business portal may include the following sections:
block describing the company, its activities, partners and clients
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Features of the Internet portal
The Internet portal is quite different from regular websites, and therefore has some features. Among them, the ability to store an almost unlimited amount of information, including multimedia. This feature was created due to the use of not just databases for storing information, but technologies much higher – data warehouses and storefronts (Data Warehouse and Data Mart). Another feature of Internet portals is very effective navigation, which allows you to quickly navigate through hundreds of sections. Internet portals are also characterized by high traffic, the presence of several closed parts, a large number of various functions (internal banner network, statistics, Analytics, etc.).
In order for the Internet portal to be attractive to visitors and have some kind of unique flavor, it is necessary to provide the ability to add materials (articles, news, images) to the users themselves. However, such materials should be easily managed, such as those that can be easily edited or deleted. And in order for users to have the opportunity to discuss their materials, share experience and advice, you must have a forum or chat on the Internet portal.
The use of Internet portals
The purpose of using Internet portals largely depends on the needs of the company for which these portals are created. However, there are some common tasks that each of the public or corporate Internet portals is designed to solve: creating an effective mass media; promoting a brand, goods or services; forming public opinion about the product, service, or sphere of activity of the company.