Creating an online store: buy an online store
Creating an online store as a" support " for a real business or as an independent business is a popular way to carry out commercial activities on the Internet. And…

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Development of a commercial website
Development of a commercial website is one of the directions in the field of website development. The main purpose of commercial sites is to obtain commercial benefits, which can be…

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Online business card
It is no secret that the company's own website contributes to the success and prosperity of its business. There are modest personal pages and corporate business resources, information and entertainment…

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Creation of sites. Features of corporate website web design

A corporate website is an important component of a positive image of a large company. What a corporate website looks like and how useful it is for visitors depends on the company’s assessment by its customers and partners, whether they are already existing or potential. And, of course, this rating is primarily influenced by the appearance, usability, functionality, in other words, web design.

What should be the web design of a corporate site, so that it leaves only a pleasant impression on visitors and contributes to the conversion of visitors into buyers (or customers)?

So, first of all, it is highly desirable to create a corporate website using elements of corporate identity.And if a small website, such as logo colors or fonts are not required (for the simple reason that branding in small companies may not be), then corporate site without the corporate style – this is not a corporate website! It is the corporate identity that allows visitors to remember and then easily determine which company a particular site represents.

As for individual elements of corporate identity in the design of a corporate website, it is worth noting that the colors used for them must carry a certain semantic load. For example, many people associate bright pink with frivolity, carelessness, and red-with danger. Therefore, when choosing colors when creating a corporate site, be sure to think about how they will be “read” by visitors to this site.

The web design of a corporate site allows the use of a small amount of graphics and animation, sufficient to illustrate the company’s products or activities. Keep in mind that the main target audience of corporate websites is the highest level of management (top management). Therefore, it is important to take into account the characteristics of this target audience when designing site pages.

As mentioned above, web design is not only about appearance, but also a high level of usability and functionality. Convenient site navigation, clear informative names of menu items or publication titles, easy access to contact information from anywhere on the site-these are the main requirements for the usability of a corporate site. And the presence of a feedback form, a convenient management system( CMS), a news block, a site search form and other useful services is the basis of functionality.

Website development: website blog development
The development of a company's blog, located both on a separate hosting site and directly on the main site of the company, is a noticeable trend in recent years. More…

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Preliminary stage of site development
Creating sites is not easy, but creating sites that will bring profit to their owner-even more so. This is, first of all, a painstaking process, which is divided into several…

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Creating an online store: buy an online store
Creating an online store as a" support " for a real business or as an independent business is a popular way to carry out commercial activities on the Internet. And…

...

Development of a commercial website
Development of a commercial website is one of the directions in the field of website development. The main purpose of commercial sites is to obtain commercial benefits, which can be…

...