Creation of sites. Features of corporate website web design
A corporate website is an important component of a positive image of a large company. What a corporate website looks like and how useful it is for visitors depends on the company’s assessment by its customers and partners, whether they are already existing or potential. And, of course, this rating is primarily influenced by the appearance, usability, functionality, in other words, web design.
What should be the web design of a corporate site, so that it leaves only a pleasant impression on visitors and contributes to the conversion of visitors into buyers (or customers)?
So, first of all, it is highly desirable to create a corporate website using elements of corporate identity.And if a small website, such as logo colors or fonts are not required (for the simple reason that branding in small companies may not be), then corporate site without the corporate style – this is not a corporate website! It is the corporate identity that allows visitors to remember and then easily determine which company a particular site represents.
As for individual elements of corporate identity in the design of a corporate website, it is worth noting that the colors used for them must carry a certain semantic load. For example, many people associate bright pink with frivolity, carelessness, and red-with danger. Therefore, when choosing colors when creating a corporate site, be sure to think about how they will be “read” by visitors to this site.
The web design of a corporate site allows the use of a small amount of graphics and animation, sufficient to illustrate the company’s products or activities. Keep in mind that the main target audience of corporate websites is the highest level of management (top management). Therefore, it is important to take into account the characteristics of this target audience when designing site pages.
As mentioned above, web design is not only about appearance, but also a high level of usability and functionality. Convenient site navigation, clear informative names of menu items or publication titles, easy access to contact information from anywhere on the site-these are the main requirements for the usability of a corporate site. And the presence of a feedback form, a convenient management system( CMS), a news block, a site search form and other useful services is the basis of functionality.