A corporate website is an important component of a positive image of a large company. What a corporate website looks like and how useful it is for visitors depends on the company’s assessment by its customers and partners, whether they are already existing or potential. And, of course, this rating is primarily influenced by the appearance, usability, functionality, in other words, web design.
What should be the web design of a corporate site, so that it leaves only a pleasant impression on visitors and contributes to the conversion of visitors into buyers (or customers)? Continue reading
By launching new products on the market, each company expects to gain recognition and loyalty of consumers, attract a circle of regular customers or clients. However, any new product or service needs, first of all, promotional activities. Promotion of a new product using a website is a marketing technology of the XXI century.
Effective promotion of a new product or service is currently impossible without taking into account the broadest possibilities of Internet marketing. The modern buyer wants to get the maximum information about the product offered to him, and he can get this information on the Internet. Continue reading