Creating an online store is currently one of the most popular ways to conduct business over the Internet. Offering various products to users of the global network, you can make sales no worse than in the” offline”, and often even better.
The usability of an online store plays a huge role in ensuring the necessary efficiency of online sales. If the usability level is too low, then even with a large online store traffic, the profit from sales will remain small.
Usability is, we can say, a set of qualities of an online store, which provides potential customers with the ability to easily and quickly find the desired product on the store’s pages, get the necessary information about the product, without difficulty find how to order, pay and get the product they are interested in. Continue reading