Effective site creation: what can you learn from the Groupon site?

Today the Groupon website (groupon.com) is very popular. The main idea of this site is to offer users a variety of profitable daily “agreements” available locally at their place of residence. The Groupon website makes effective sales every day, but how does It do it? It turns out that there is something to learn for any other site.

Effective website creation is one of the most important tasks of modern web design. Efficiency is achieved using a variety of tools and techniques. For example, the effectiveness of a Groupon site is based on four main principles: relevance, profit, sociality, and fun. Continue reading →